Originally published on churchcommunications.com
Church communications is unlike any other department.We are more than an ad agency, pumping out graphics and flyers. We are a team that works to embrace and worship a creative God, supporting the work of our fellow teammates on staff.
I’m graduating in May, and a few people have asked why I’ve chosen to pursue Church Communications after college. I’ve been reflecting on why I feel so passionate about this area of the church, and I thought I would share my top reasons for loving Church Communications and choosing to pursue it full time.
5 Reasons Why I Love Church Communications
Communications supports the rest of the ministries
In many churches, the Communications department acts as a center wheel hub with connections to every other department. We have relationships with each department and are in charge of all of the communication pieces for any event or program. Ultimately, we use our gifts to help the other ministries to succeed.
Sometimes this makes us feel stretched thin as we try to fulfill every request from a large staff. But at the end of the day, we work hard to remove any potential obstacle to the work of other ministries, so that they can spread the gospel as effectively as possible.
Communication is creative because we worship a creative God
I may be biased, but we have some of the more obvious “artistic” jobs of anyone in the church. I get to be surrounded by graphic designers, web designers, copywriters, and print specialists.
I believe that we serve a creative God who is always in the business of doing something new. We havethe flexibility to be some of the first adopters of a new technology, technique, or style.
Great communication tells stories and values people
We are not just an internal advertising agency. My favorite part of my job is getting to tell stories. But we aren’t publishing novels and narratives, we have to be more creative than that. Many times, it’s promoting an event by telling how God has used it to change someone’s life. Read more about why storytelling is so important.
I often get to do volunteer highlights, which involves interviewing someone who serves faithfully. They get to share their story, and I have the honor of having the chance to thank them for how they have so faithfully served.
In a large church where it is easy to feel lost, I get to make sure they are seen and thanked for their generosity. Finally, I get to share that story with the rest of the church and get to watch God use it to encourage others, model honesty, and inspire them toward their next step of action.
Communications get to see everything going on
Where other departments may be isolated, seeing only what happens in their own cone of ministry, communications is in the unique position to see the highlights of everything. We get to see the cards that come in each week with people who said “yes” to Jesus. We get to hear about the great volunteers in Kid’s Ministry. We get to hear about the small groups that went so excellently that they need more volunteers.
When we have days where it just feels like another job, we often are able to be encouraged by all the life-giving stories of what Jesus is doing throughout the church.
It is not a perfect job, and it has frustrating days. But at the end of the day, doing church communications is one of the most exciting and fulfilling areas of ministry. We are more than an ad agency, pumping out graphics and flyers. We are a team that works to embrace and worship a creative God, supporting the work of our fellow teammates on staff.
Why do you love doing Church Communication?
Image credit: Rochelle Coryn Smith