I managed the social media platforms for Mission Hills Church (Facebook, Instagram, and Google Business), achieving 25% follower growth and 33% engagement growth in first year.
In collaboration with the Communication Director, I created and executed a daily social media calendar. I created campaigns through copywriting, photo editing, graphic design, and analytics analysis, and work with designers, photographers, and videographers to make creative content with consistent voice and branding. I also managed an advertising budget and conducted targeted campaign ads.
In addition, I assisted the communications team in a variety of capacities, including copywriting for email newsletters, web content, in-service videos, event promotion, and print materials. I also assisted designers by flowing copy and assets into InDesign projects.
Here are a few sample posts.
