Executive Briefing – Generation Z, Charitable Giving, and Compassion International (2019)
The Gen Z Research briefing was created for Compassion International with the purpose of combining 3 months of proprietary, qualitative research with external research on Generation Z and how they interact with charities, and more specifically, Compassion. I personally was responsible for the collection of external research, putting together and condensing the body of data into something manageable and relevant, writing, and designing the report.
Best in Class: Comparative Analysis Mid-Level Donor Communication (2018)
About this project: The Best In Class research was conducted for Compassion International in May 2018. This research compares the received materials for 5 nonprofits for a donor at a mid-level classification. I developed strategic benchmarks for comparison, analyzed 2 years worth of materials, and made recommendations to Compassion leadership on improving mid-level and major donor stewardship plans.
About this project: The Best In Class research was conducted for Compassion International in May 2018. This research compares the received materials for 5 nonprofits for a donor at a mid-level classification. I developed strategic benchmarks for comparison, analyzed 2 years worth of materials, and made recommendations to Compassion leadership on improving mid-level and major donor stewardship plans.