I was honored to originally write this post for churchcommunications.com. Read the entire article here.
You’ve heard that you should be doing more storytelling in your organization, but your calendar is full, and honestly, throwing up that quick graphic is a lot easier than trying to seek out a story. When your schedule gets busy, it’s one of the easiest things to feel extraneous and get tossed if you don’t have a developed system.
But stories matter.
They change your communication from being an advertising stream to a meaningful way of encouraging authenticity, embracing creativity, and celebrating what God has done in your church.
But it can be intimidating, so here are 4 of the easiest “on-ramps” to incorporating storytelling in your church communication plan.
Read the rest at churchcommunications.com