As part of an invite-only class, we competed in the National Student Advertising Competition for AAF. Our client was Wienerschnitzel, a fast-food hot dog chain with 358 locations. Our challenge was to create a national campaign to challenge pre-concieved notions of the hot dog and stimulate primary demand.
I served as the Director of Media for this team, reporting to the campaign manager and leading a team of 5 to decide how to allocate our $25,000,000 budget across various media channels. I also collaborated to align graphic, creative, finance, and research teams to our campaign vision.
Our team took second in the regional competition, and you can read the press release at https://www.unco.edu/news/newsroom/releases/ad-campaign-students-second-place-regional-advertising-competition-2019.aspx