National Student Advertising Competition 2019

As part of an invite-only class, we competed in the National Student Advertising Competition for AAF. Our client was Wienerschnitzel, a fast-food hot dog chain with 358 locations. Our challenge was to create a national campaign to challenge pre-concieved notions of the hot dog and stimulate primary demand.

I served as the Director of Media for this team, reporting to the campaign manager and leading a team of 5 to decide how to allocate our $25,000,000 budget across various media channels. I also collaborated to align graphic, creative, finance, and research teams to our campaign vision.

Our team took second in the regional competition, and you can read the press release at

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